Mariah Carey has a favorite font

In Mariah Carey’s new music video for “Type Dangerous,” the singer showcases a new serif typeface, Aviano Serif Black, instead of her usual Friz Quadrata font.

The video features seven acts named after potential suitors, with each act introduced in red, all-caps text set in the new typeface.

While Carey typically sticks to Friz Quadrata, the customized Aviano Serif Black gives the video a fresh look while maintaining a classic feel.

Directed by Joseph Kahn, the video’s font choice offers a subtle brand refresh for Carey’s iconic image.

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