Rihanna’s Fenty Beauty and Fenty Skin have partnered with the WNBA’s New York Liberty, making history as the first beauty brand to do so.

The collaboration signifies a new era at the intersection of sports, beauty, and culture, with Fenty becoming the official beauty partner of the Liberty.

This move goes beyond traditional marketing efforts, aiming to connect with a diverse, fashion-conscious fanbase and integrate the brand into the team experience.

Fenty’s strategic alignment with the WNBA reflects its mission to push boundaries, empower people, and lead with authenticity, setting a new standard for how beauty brands engage with sports audiences.